Discovery is launching an entertainment and live sports SVoD service throughout Europe.
Branded Dplay, the service will stream episodes of Discovery’s factual entertainment series such as Gold Rush and Deadliest Catch, along with Eurosport’s live football and other sports including the Tour De France.
The OTT service, which was trialled in Norway last year, is now rolling out in Denmark, Sweden and Italy, with plans to launch in additional markets, including the UK, before the end of the year. It will be available online and as an app on tablets and mobile devices. Discovery has not yet revealed pricing details.
JB Perrette, president of Discovery Networks International commented: “Building on our leadership in pay-TV channels, which are still growing at a strong pace, we are also aggressively launching digital, direct-to-consumer products in key markets, with a goal of reaching one million subscribers by 2017. With an average of 10 channels in 220 markets, Discovery invests significantly in content, formats and IP to grow market share, extend our reach in new markets and platforms, and nurture our passionate viewers.”