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Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, the media services powerhouse, has signed a deal with HOOQ where PFT’s CLEAR Operations Cloud will help package and deliver content on HOOQ, Asia’s new OTT service from Singtel, Sony Pictures Television and Warner Bros Entertainment.
HOOQ will deliver both Hollywood blockbusters and TV series, as well as local movies and programmrs to customers anytime, anywhere by enabling them to stream and download content on their device or platform of choice. HOOQ is being rolled out progressively across Asia, including India, Indonesia, the Philippines and Thailand.
“Prime Focus Technologies is thrilled to be a part of a transformative OTT solution in Asia,” said Ramki Sankaranarayanan, Founder and CEO, PFT. “Consumer behaviour is changing rapidly and HOOQ will surely have the first mover advantage in the Asian market. Our ‘Digital Next’ offering, Operations Cloud is uniquely placed to match scale, complexity and disruptive vision of HOOQ to securely present premium global and local content to a billion Asian viewers anytime, anywhere,” said Sankaranarayanan.