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Bloomberg Media has reinforced its position as the number one business media brand in Europe with the results of this year’s annual Ipsos Affluent Survey Europe.
The survey confirms Bloomberg Television as the business and financial television channel of choice for advertisers wishing to reach upmarket business professionals during the business day. Bloomberg were revealed to be 43 per cent more influential than the average survey respondents, as well as collectively in command of €3.9 trillion of corporate spend.
Adam Freeman, Managing Director, Bloomberg Media, EMEA, said: “The strength of our multi-platform portfolio of brands continues to grow and these Ipsos results reaffirm the power of our audience across Europe. As the number one business media brand in Europe, we can offer unique integrated campaigns for commercial partners wanting to engage elite business individuals and influencers during the most important times of the working day, something we are immensely proud of.”