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Syfy, LG deliver interactive TV experience

Syfy and LG Electronics USA have launched a new interactive TV consumer experience. The new “Syfy Sync for LG Smart TV” app allows viewers to go inside their favourite Syfy shows in a new way by recognising the episode viewers are watching and delivering contextual content to their LG Smart TV in real time.

Syfy Sync for LG Smart TV is launched with the Season 3 premiere of fan favourite Defiance on June 12th. Viewers with LG Smart TVs could access behind-the-scenes trivia, participate in interactive polls and learn more about the backstory of the series. The Syfy Sync app responds to what viewers are watching and delivers a whole new level of interaction while they are actively watching their favourite Syfy shows on their LG Smart TV.

“From its inception, Syfy Sync has always been seen as a multiplatform play and we’re thrilled to be partnering with LG to bring the experience it to a new platform with season 3 of Defiance. The LG Smart TV platform provides an incredible user experience along with an incredible TV picture quality for Syfy’s devoted fans to go even deeper into our programming,” said Matthew Chiavelli, vice president of digital media and strategy for Syfy.

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