Teletrax, a Civolution company and provider of real-time TV analytics and TV synchronised ads, has announced that Twentieth Century Fox Television Distribution has renewed its contract for international broadcasting monitoring services that provide real-time data on Twentieth Century Fox content airing on TV. Twentieth Century Fox Television Distribution staff, including marketing, research and sales, use the data provided by the Teletrax TV Analytics solution to help them develop solutions that better meet their evolving distribution business and customer needs.
“The Teletrax data-sets equip us with the understanding we need to make informed and timely decisions for our international content distribution,” says Scott Gregg, EVP Sales Operations, Twentieth Century FOX Television Distribution. “The Teletrax monitoring service enables us to identify, in near real time, when a Fox feature film, specific television episode or any other FOX title has been telecast outside of the US and Canada. This enables us to fortify ratings analysis and planning for all of our licensing activity.”
Teletrax TV Analytics provides real-time data on where and when movies and TV programming are broadcast. The Teletrax infrastructure monitors over 2,100 channels in more than 70 countries, including all 210 US DMAs and top 25 Hispanic markets. The granular data measures down to the exact number of seconds content ran. The data is provided through automated dashboards to drill-down or provide useful overviews.
“We are delighted that Twentieth Century FOX has chosen to continue its long-term partnership with Teletrax,” said Andy Nobbs, Chief Commercial Officer at Teletrax. “There can be no better reward for our efforts than to continue to provide a critical service to one of the world’s largest and most prestigious content providers.”