Volicon have announced the appointment of Paul Higuera as Senior Director of Sales, Europe.

He will head up the new Volicon office in Gloucestershire, U.K., where he will be responsible for growing the company’s business and strengthening customer relationships throughout Europe.

Higuera, in addition to being a very experienced technical sales team manager, has a strong track record in developing and building new and existing business and channels.

Higuera joins Volicon having most recently served as sales director at ARG ElectroDesign, where he oversaw all corporate sales activities for the manufacturer of media network and interface products for the broadcast and telecommunications industries. He earlier held the role of vice president, global sales, at Digital TV Labs, a leading specialist in media and device testing. Higuera’s extensive experience in the broadcast industry includes roles as sales director, EMEA, for companies including Comtech TV and Envivio, and head of business development at Dawson Ltd. He earlier held both sales and engineering roles at Tiernan, an MPEG-2 codec manufacturer, and served as technical team leader of DVB operations at Matsushita Electric UK.