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Admedo has launched a programmatic advertising offering now available on the Oracle Marketing AppCloud. Admedo’s Demand Side Platform (DSP) helps marketers to manage their programmatic advertising in-house with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimise their technology investments.
“Our collaboration with Oracle is an important milestone for Admedo. As among the first Demand Side Platform to be connected with Oracle Marketing Cloud and Oracle Data as a Service (DaaS) for Marketing, we are looking forward to helping marketers get the most out of their customer data to better prospect and acquire new customers online,” said Nick Moutter, CEO of Admedo. “Programmatic advertising has become an increasingly important part of the digital marketing mix, with Magna Global predicting programmatic spend to hit $21 billion globally in 2014, growing to $53 billion by 2018.”