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Kabillion, the independently owned VoD network in the US, has finalised a deal with Canoe, an advertising technology company, thereby allowing Kabillion the opportunity to deliver dynamically inserted advertising in its VoD programming in a more efficient and time reducing manner.
Canoe’s VoD Dynamic Ad Insertion (DAI) platform inserts TV advertising into programmes for more than 70 broadcast and cable networks.
“This new deal with Canoe, marking the next phase of our growth strategy, allows us to align ourselves with other digital platforms that are able to place and switch out ads in a matter of days rather than weeks. Our advertisers can now offer targeted ads that can be swapped in and out of Kabillion’s programming during a campaign,” stated David Di Lorenzo, VP of Sales and Digital Distribution for Kabillion. “DAI offers our advertisers added reach and flexibility.”