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Bouchier is Virgin Chief Digital Entertainment Officer.

Virgin Media has confirmed the appointment of David Bouchier as its first Chief Digital Entertainment Officer.

In this newly created role, Bouchier will bring together and lead the Content, Programming and Digital Entertainment teams at Virgin Media as the cable operator seeks to further develop its entertainment proposition.

Bouchier spent six years helping to develop the Sky business across Europe; first as a member of the management executive of BSkyB in the UK, where he was responsible for handling the company’s investment in German pay TV, then with News Corporation as Managing Director, Programming for Sky Italia.  He subsequently returned to the UK and set up his own pay TV broadcast businesses, creating a number of pay television channels including the pre-school channel “JimJam” now broadcast internationally.

Tom Mockridge, Virgin Media Chief Executive Officer, said: “I am delighted we have secured an executive of David’s calibre to lead our digital entertainment business.  His depth of experience will help us develop the true potential of the award winning TV and entertainment services offered by Virgin Media.”

Bouchier comented: “Our industry is evolving at an unbelievable pace as our viewers demand more and more innovation from us. Virgin Media is the network of choice for the next generation, because it matches the speed of their lifestyle.  I am very excited to be joining a business which is making significant investments in what is already the UK’s most comprehensive TV and entertainment service.”

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