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Viacom18 is launching two new English General Entertainment channels in India – ‘COLORS INFINITY’ and ‘COLORS INFINITY HD’.
The new channels will be co-curated by the multi-faceted celebrity duo – Karan Johar and Alia Bhatt. The channels will be available across DTH & Digital cable platforms.
Sudhanshu Vats, Group CEO, Viacom18, said, “Today, we are the world’s second largest English speaking population and live in an environment where English is seen as a ladder to personal progress. The market is widening its appeal across viewers who think and speak in English, but haven’t been invited to consume international entertainment yet. COLORS INFINITY aims to speak to this larger audience which goes beyond the metros and has never been addressed by the category. English is an extremely important space for us and with this move, we will further strengthen our share in the category.”