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Netflix 28% of all US viewing in 2015

This past year has seen OTT ‘broadcaster’ Netflix grow its viewing 87 per cent in the US, and in the process take itself to the third-biggest broadcaster in the country according to ad-company blog Alphonso. For the established broadcasters in the US, there’s worse to come: Alphonso says that next year could see Netflix occupy the Number 1 spot in terms of hours viewed.

Alphonso also predicts

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