Digital TV Research forecasts 68.83 million SVoD [subscription video on demand] homes by 2020, quadruple the 2014 total and up from only 1.47 million in 2010.
The Asia Pacific OTT TV & Video Forecasts report maintains that Japan will remain the largest SVoD country. China will overtake South Korea to become the second largest country by SVoD homes in 2020. From the 51.63 million SVoD home additions between 2014 and 2020, China will supply 11.84 million, Japan 12.55 million and India 7.21 million.
By 2020, 7.7 per cent of the region’s TV households will subscribe to a SVoD package, up from only 0.2 per cent by end-2014. Penetration rates will vary considerably: from 54.3 per cent in South Korea to 1.5 per cent in Pakistan.
SVoD will become the region’s largest OTT revenue source in 2018. SVoD revenues will increase from $1.032 billion in 2014 and to $4.763 billion in 2020. Japan will remain the SVoD revenue leader by some distance, with second-placed South Korea generating less than half its revenues by 2020.
Total OTT TV and video revenues in the Asia Pacific region will reach $11.293 billion in 2020; up from $604 million recorded in 2010 and the $3,628 billion expected in 2015.
From the $7.664 billion in revenues to be added between 2014 and 2020, China will contribute $2.127 billion and Japan $2.404 billion. China and Japan will account for 61 per cent of the region’s total revenues by 2020.
Advertising on OTT sites will bring in $4.354 billion by 2020 – up from $1.607 billion in 2014. China will supply $1.812 million of the 2020 total, with Japan providing a further $1.191 billion.
Download-to-own revenues are forecast to be $1.446 billion in 2020, up from only $159 million in 2010 and from $662 million in 2014. OTT TV and video rental/pay-per-view revenues will expand rapidly, climbing from $111 million in 2010 on to $503 million in 2014 and to $1.161 billion in 2020.