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BT has announced details of its new BT TV Ultra HD package, which includes Europe’s very first live sports Ultra HD (4K) channel, BT Sport Ultra HD, and the company’s new BT TV Ultra HD set top box.
The new channel will launch with its first live broadcast being the FA Community Shield match at Wembley on August 2 between Chelsea and Arsenal followed by the first game of the Barclays Premier League season with Louis Van Gaal’s Manchester United taking on Tottenham Hotspur at Old Trafford on Saturday, August 8. Other live events will be shown throughout the season, including games from the UEFA Champions League, Barclays Premier League, FA Cup, Aviva Premiership Rugby and MotoGP.
According to the telco, the “stunning” picture quality of Ultra HD with four times the detail of HD will be the star of BT’s top TV package, Entertainment Ultra HD. The package includes BT’s new 1TB Ultra HD YouView+ set top box giving 600 SD or 250 HD hours of storage and 47 premium channels including entertainment, documentary and lifestyle channels with 13 in HD and the BT Sport Pack with all of the UEFA Champions League and Europe’s first Ultra HD channel, all for £15 (€21.55)a month. It also comes with a voucher for up to £500 off an LG 4K UHD TV.
Delia Bushell, managing director of BT TV and BT Sport, said: “The best way to watch BT Sport is with BT TV. BT Sport Ultra HD is the next step in high definition TV and provides a truly cinematic viewing experience and is available only on BT TV. The BT Sport Ultra HD channel will bring you closer to the action than ever before. The picture quality is absolutely amazing – it’s four times the detail of today’s high definition TV. We are proud to be innovating and leading the UK TV market with our Entertainment Ultra HD package which offers customers the best in premium TV.”
BT TV’s other packages include Entertainment Plus at £10 a month (with 25 premium entertainment channels) and its great value Starter package, for which there is no monthly charge at all and which comes with catch up TV, BT Sport 1, BT Sport Europe, BT Sport 2, ESPN on BT Sport and the upcoming new AMC drama and movie channel, launching in late August exclusively from BT. Entertainment Ultra HD is a new addition to the BT TV line up – customers will require BT Infinity.
All of BT’s TV packages include the BT Sport Pack free of charge, giving the viewer all of BT Sport’s sporting action including 351 exclusively live UEFA Champions League and Europa League matches, the FA Cup, European Rugby Champions Cup, Barclays Premier League, SPFL, Aviva Premiership, MotoGP and UFC.