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BBC Worldwide has announced the launch of new premium factual channel, BBC Earth, in Asia. From the smallest creature under the microscope to the limitless expanses of space, BBC Earth says it will “bring viewers face to face with heart pounding action, mind blowing ideas and the wonders of being human”.
BBC Earth is part of a global strategy created and shaped by research into audience demand. It is BBC Worldwide’s brand for premium factual content, from natural history and the human world to outer space and science.
David Weiland, EVP for BBC Worldwide Asia said: “The premiere of BBC Earth in Asia is an important step in BBC Worldwide’s strategy to inspire audiences with intelligent, distinctive content. With BBC Earth, we will now have a compelling way to share premium BBC factual content with audiences in Asia and around the world. With an increased investment into new and premiere content, we are confident that BBC Earth will strike a chord with viewers in Asia.”
The channel, a rebrand of BBC Knowledge, will launch on October 3rd.