Ooyala, a specialist in video publishing, analytics and monetisation, has announced its advertising technology is powering video monetisation for one of Spain’s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides ad-serving and programmatic TV services to more than 80 per cent of Spain’s premium broadcaster and publisher market.
“Ooyala drastically reduces our online advertising issues and streamlines our workflows,” said Beatriz Medina, digital advertising director of Atresmedia. “They have the reputation we need in the premium content space to ensure our inventory is being purchased by the highest caliber buyers with the highest caliber content, maximizing our CPMs and ad revenue.”
Ooyala is also powering live and VoD content across all digital devices for TV3, Ireland’s largest commercial television broadcaster. TV3 uses the popular video analytics and Discovery solution from Ooyala as well as its ad serving technology to maximize engagement and revenue from its over-the-top offering.
“TV3 is a great example of how progressive broadcasters are thinking strategically about the future of their business as TV migrates across a fragmented device landscape,” says Rags Gupta, general manager of EMEA of Ooyala. “They understand the huge scale of the online opportunity, and the importance of optimising revenue and advertising campaigns through the new kinds of audience measurement that Ooyala provides.”