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Vubiquity, a global provider of premium content services, has announced a long-term partnership with Turner Broadcasting to capture and process Turner’s C3 and D4 VoD content and distribute it to the On Demand market. Together the companies developed a first-of-its-kind, innovative product that automates, tags and identifies content for C3 capture in high resolution, mezzanine format, and prepares it for immediate VoD and dynamic ad insertion.
“Turner is a pioneer of TV Everywhere and shares in Vubiquity’s continued mission to deliver premium content on-demand that’s easily accessible to consumers and measurable through multiple platforms,” said Gabriel Berger, EVP, Sales, Vubiquity. “We’re excited to partner together on this initiative to provide an accurate, automated solution for capturing C3 content that we expect will accelerate this next phase of advertising growth.”