iflix, the Southeast Asian Internet TV service, has activated over 100,000 subscribers streaming over 30 million minutes of content, less than two months since launching in Malaysia and the Philippines.

The company’s advanced programmatic marketing stack, which captures viewer data reveals that subscribers tune in for an average 1 hour and 45 minutes per session daily with activity spiking over the weekend. The most popular shows amongst users include Friends, Modern Family, Homeland and Dexter.

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