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BT Sport launches new ad campaign

BT Sport is to celebrate becoming the home of European football with a new advertising campaign featuring football stars from across the continent.

Airing on July 25th, the new television campaign pays homage to the glamour and spectacle of the tournament and features British talent, tournament legends and players including Real Madrid’s Gareth Bale, Paris Saint-Germain’s David Luiz, Bayern Munich’s Frank Ribery as well as Premier League stars Joe Hart and Alex Oxlade-Chamberlain.

Dan Ramsay, customer acquisition director, BT Consumer says: “This is an exciting time for BT Sport. We hope viewers get into the party spirit and enjoy seeing some of their favourite football stars celebrating with the glitz and glamour that surrounds the elite tournaments for world club football, the UEFA Champions League and the UEFA Europa League, which BT customers can now watch all in one place and at a great price.”

BT has revealed that all 351 matches from the UEFA Champions League and UEFA Europa League next season will be free for customers who take BT TV.

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