AT&T introduces ‘first-ever’ triple play
August 3, 2015
By Colin Mann
Just over a week after it closed its acquisition of pay-TV provider DirecTV following regulatory clearance, US telco AT&T has announced what it says is the first-ever nationwide package of TV and wireless services – all from a single provider on one bill, with special discounts – beginning August 10.
The offer includes HD and DVR service for up to four TV receivers, unlimited talk and text for four wireless lines, and 10GB of shareable wireless data for $200 per month, which it says represents an annual savings of $600 or more in the first 12 months.
“Today is the first of many planned moves to enable our customers to enjoy a premium entertainment experience almost anywhere,” said Brad Bentley, executive vice president and chief marketing officer, AT&T Entertainment and Internet Services. “We’re going to deliver more TV and entertainment choices to more screens – when and where our customers want it. And we’ll offer incredible value with more flexibility and convenience through our integrated packages that deliver a great experience.”
As part of this launch on August 10, and for the first time nationwide, new DirecTV subscribers will have immediate access to programming – on their mobile devices via a walk out and watch TV experience – at point of sale. They can view it on their compatible mobile devices after leaving the store before TV service is installed. The walk out and watch feature will be delivered through the DirecTV app and customers will have a limited time to activate their mobile TV service. AT&T sales representatives will assist customers to set up the app on their wireless device in the store.
AT&T is now selling DirecTV in more than 2,000 AT&T retail stores nationwide.
The acquisition created the largest pay-TV provider in the US and the world, providing service to more than 55 million customers in the United States and in Latin America and the Caribbean.
AT&T is also developing video offerings for consumers through its Otter Media joint venture with The Chernin Group. They established the joint venture to invest in, acquire and launch OTT video services. This includes its purchase of a majority stake in Fullscreen, a global online media company that works with more than 50,000 content creators. These creators engage 450 million subscribers and generate 4 billion monthly views.