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InPlayer, the paywall for video content, has announced the integration of Apple Pay into its video monetisation technology, making it the first video paywall to enable users to pay for video content directly from their Apple account.
Apple Pay, which launched in the UK in July, is now fully incorporated into InPlayer, thereby making it possible for video publishers to let users accessing video via their iPhone, iPad or Mac to make payments directly from their Apple account without having to enter their credit card details.
In addition to Apple Pay, InPlayer already accepts transactions using all major credit cards; PayPal; direct debit; including some local payment methods such as Ideal in the Netherlands.
In other news, InPlayer is appointing James Smith, previously with Rightster, as Head of Sales to lead the company’s drive into the UK sports industry, building on the success and rapid adoption of the InPlayer paywall technology in the US sports video market.