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The future of video becomes reality with Elemental at IBC2015

Elemental Technologies, a supplier of software-defined video solutions for multiscreen content delivery, has announced plans to showcase disruptive innovations to help content providers address next-generation video complexity at IBC2015 (Hall 4, Stand 4.B80, RAI Exhibition and Conference Centre). In addition to its full product suite, Elemental will highlight the industry’s most advanced MPEG-DASH implementation, automatic provisioning of live channels in the cloud, CDN-independent ad insertion, “second-generation” 4K with high dynamic range (HDR) and workflows for better optimizing content monetization.

“The future is now: MPEG-DASH is widely deployed, 4K UHD services are coming online and HDR is making an entrance,” said Keith Wymbs, chief marketing officer for Elemental. “Only the scalability and flexibility of software can keep pace with the relentless advance of video technology. This is illustrated by Comcast X1 Cloud DVR, Sky Go and NOW TV, and other services offered by more than 600 media leaders using the Elemental platform. Software is eating the video industry as it has with other technology industries in the past.”

Other Elemental demonstrations at IBC2015 include a variety of live and file-based 4K and HEVC streaming applications, virtualized and cloud-based services, and linear video workflows featuring high-quality encoding integrated with advanced system management and the industry’s only 4K HEVC statistical multiplexing solution.

Elemental Delta demonstrations highlight just-in-time packaging, ad insertion, DRM for multiscreen video distribution, live-to-linear VOD and timeshift capabilities, such as catch-up TV, start-over TV, nPVR and delay TV. Elemental Delta demonstrations also focus on enhancing services and monetizing content with advanced capabilities such as solutions for ad blocking and faster time to replays.

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