Advanced Television

30% will abandon poor video quality experience

August 6, 2015

Viewers are looking for a TV-like experience and will quickly abandon their show if the spell is broken and they are reminded they are online, according to the findings of a UK consumer report from OTT video experience optimisation specialist Conviva, with one third of respondents singling this out as the most important factor when choosing a service.

This is especially true when

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Categories: Articles, Consumer Behaviour, OTT, OTT, Research