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CBS CEO Les Moonves says that the US broadcaster is getting $5 million (€4.57m) for 30-second ads that will air during next year’s Super Bowl. This is $500,000 up on recent Super Bowls.
Part of the appeal is that the next event is Super Bowl 50, the 50th running of the football extravaganza. CBS is getting in on the act by offering advertisers a ‘gold rush’ of likely extra viewers due to the promised spectacular.
The game is being held on February 7th, 2016 in San Francisco at the Levi’s Stadium, Santa Clara – home to The 49ers. The stadium is fairly new, having opened in 2014.