The price war among pay-TV operators in Spain over football TV offers is intensifying with Vodafone-ONO launching a promotion of €6 a month to watch La Liga, the Copa del Rey, the Champions League, Europa League and several national chanpionships such as the Premier, the French and the Italian Leagues.
The promotion will last from August 17th to September 30th for all new and current subscribers to Vodafone One with the price reaching €16 a month from October 1st.
The football matches will be broadcast through Canal Abono Futbol HD, Canal Abono Futbol and BeIN Sports HD.
It is the cheapest offer in the market soon after Orange has launched a promotion of €9 a month for La Liga and La Copa del Rey. Telefónica is likely to respond in kind, with current prices around €15 a month.
The move follows Vodafone and Orange main rivals acquisition of La Liga and Copa del Rey TV rights to in a deal with the telco estimated at €100 million, taking advantage of the obligation imposed by Spain’s competition authorities on Telefónica to open up its premium content to third parties as a condition of giving the go-ahead to its acquisition of Canal Plus.
Vodafone will broadcast ten La Liga matches a week, including every match involving Real Madrid and Barcelona and every Clásico game between the two teams. In addition, the Copa del Rey will be available on the platform following its acquisition of ONO in 2014.
Telefónica paid around €600 million for the La Liga rights in mid-July, although they will ultimately be managed internationally by Mediapro. Vodafone and Orange are the two first operators to buy the rights.