IPTV technology specialist, PerceptionTV, has announced the addition of a regionalisation version of its fully scalable multiscreen IPTV/OTT platform. This functionality will allow content providers, TV start-ups and aggregators to personalise the platform by brand image, viewer location, and regional content.
The new regionalisation feature enables PerceptionTV to offer support for broadcasters using the core features whilst also presenting and managing individual propositions to regional viewers. These individual attributes could vary by targeted regional advertising and local programmes. By using the PerceptionTV regionalised platform operators can benefit from centralised data and encoding with added control and flexibility.
John Mills, CEO PerceptionTV says “How people consume TV is changing. People want to watch programmes and video anywhere, any time so operators need to be agile enough to deliver this dynamic TV experience. The demand for flexibility comes hand in hand with people’s desire for personalised content. The regionalisation functionality achieves this by allowing content providers to strategically manage a number of regions with differing content via one efficient, cost friendly platform.”