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Haier Roku TVs launch

Haier America and Roku have announced the launch of new Haier Roku TV models for US consumers. Haier Roku TV models combine Haier’s sleek TV design picture with the Roku operating system to provide consumers a user friendly smart TV experience with access to more than 2,000 streaming channels.

“Haier is focused on delivering immersive entertainment experiences, and the new Haier Roku TVs provide the ultimate in streaming features and content,” said John Homlish, Senior Vice President of Haier America Digital Living. “We focus on meeting the needs of consumers with design and features they really want. Haier Roku TVs represent the best of both worlds — great design and the latest technology innovation, all at an incredible value.”

“Today’s consumers are looking for a smart TV experience that’s extremely simple and quickly gets them to the entertainment they want whenever they want it. Roku TV does that better than any other smart TV platform today,” added Chas Smith, general manager of OEM for Roku. “Haier has a long history of producing quality, yet affordable, TVs and these new Haier Roku TV models provide consumers with a great option for bringing the Roku TV experience into their homes.”

Haier Roku 4 Series Smart LED TVs, with built-in sound chamber for enhanced listening, are available in sizes ranging from 32 to 55 inches.

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