UK quad-play operator Virgin Media is launching the Curzon Home Cinema app on its TiVo platform. The on-demand service, curated by Curzon cinemas, gives Virgin Media customers access to a range of independent films at the same time they are released into UK and Ireland cinemas, as well as classic and themed collections handpicked by Curzon’s movie experts.
Titles on the service include the multi award-winning Still Alice, the recently-released Manglehorn and the acclaimed 45 Years (28th August).
Virgin Media says the launch leads the way in feeding the growing consumer appetite for instant access to ‘day and date’ movie releases. The app will offer a ‘pay as you watch’ rental system, eliminating the need to be tied down to a monthly subscription. Once paid for, the film is available across a number of platforms. In addition, users can now pause then resume watching on another device, meaning film fans can never miss a moment of viewing.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media said: “We’re delighted to bring Curzon Home Cinema’s films and curated selections to our customers across the country. We’re passionate about keeping people entertained with an ever increasing movie offering which is why TiVo is the perfect home for Curzon’s app.”
Phil Mordecai, Director of Curzon Home Cinema said: “We are extremely excited to be bringing 80 years of cinema expertise to Virgin Media TiVo customers, who can now enjoy a Curzon Cinema experience in the comfort of their own home.”