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Linear TV still primary viewing choice

Futuresource’s latest ‘Living with Digital’ consumer research study provides updated analysis of consumer’s shifting behaviour and evolving habits across digital entertainment and connected devices.

The research identified live TV (pay and free) is still the primary viewing choice for 65 per cent of respondents across the territories with France showing the most solidarity at 75 per cent compared to 59 per cent in both US and UK. Although cost was the

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