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Responding to the pay-TV football price war, Telefonica is launching a promotion costing €9.95 a month giving access to nearly all its pay-TV services, including premium content.
From August 19th until September 30th, current and new subscribers will be able to subscribe to the Premium Extra package with access to over 80 TV channels, including football, cinema and series and a la carte channels. They will only pay €9.95 a month until December 31st, saving a total of €220, and from that time €65 a month, the regular price after promotion.
Subscribers will be able to access the content through connected devices and on VoD. With this move, Telefonica is hoping to mitigate fierce competition from its competitors, Orange and Vodafone who have also launched low cost promotions to capture subscribers.