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The competition between SVoD providers in Australia has claimed its first casualty with digital movie and TV show store EzyFlix announcing its closure.
EzyFlix has posted a message on its website advising users that parent company Access Digital Entertainment had decided to close the website.
SVoD services such as EzyFlix and Quickflix have faced increased pressure since the launch of Netflix inthe Australian market in March, coupled with the emergence of Foxtel’s Presto service and Fairfax Media and Nine Entertainment-owned Stan.
Recent findings from Roy Morgan Research suggest that Netflix has hit 8 per cent of Australian homes reaching 737,000 household subscribers in July, some 1.89 million people.
According to the website message, movies rented or bought on the site will no longer be available. “If you have purchased or redeemed an UltraViolet title through EzyFlix these may be accessed through several other digital movie services,” it advises.