Study: Marketers should spend more on mobile video
August 18, 2015
The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this year. Results released at the MMA Shanghai Forum confirm that marketers would significantly improve their overall campaign performance without increasing budget, by simply raising mobile spend. According to the study, the optimal spend for mobile (based on total campaign spend, not just digital) is between 8-15 per cent.
Conducted in combination with Marketing Evolution and InsightExpress,
This content is restricted to site members. If you are an existing user, please login. New users may register below.
Other posts by :
- Project Kuiper beating OneWeb
- OQ Tech gets Luxembourg 5G-by-Sat concession
- Roskosmos: Heads roll, launch project scrapped
- MDA under pressure over satellite order
- SES backs C-band action from FCC
- Congested orbits mean high risks of debris
- SpaceX bids fairwell to booster 1076
- Bank: LBG Media results “in line”