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Comcast buys This Technology ad insertion

Following news earlier this week that it’s planning to launch a new online video platform, Comcast has purchased video delivery and ad tech specialist This Technology.

In a statement on the This Technology site, CEO Jeff Sherwin announced that the company’s products and services will now be available through Comcast Wholesale.

This Technology is a specialist in the dynamic ad insertion (DAI) business with solutions for managing metadata and connecting diverse video infrastructures to a wide range of ad server platforms.

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