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Corporate challenge issued for 4K 4Charity Fun Run

Elemental Technologies, a supplier of software-defined video solutions for multiscreen content delivery, together with co-founding sponsor Ericsson, has announced the 4K 4Charity Corporate Challenge to expand the opportunity for participation in the 4K 4Charity Fun Run at IBC 2015 and increase charitable giving to CARE, a leading humanitarian organisation that fights global poverty. Also sponsored by IBC Show, the 4K 4Charity Fun Run will be held at 7:30am on September 12th in Amsterdam.

The 4K 4Charity Corporate Challenge provides the opportunity for participants to encourage registration and issue company-to-company challenges to sign up for the run. A leaderboard on the 4k4charity.com website will track the top five companies by number of registrations and amount of donations. The winners in each category will be recognised on race day and in post-event publicity.

Registration is now open at 4k4charity.com to all IBC attendees. A donation-only registration option is also available to employees who are unable to attend the show. Event sponsors include industry leaders Aspera (an IBM Company), Brightcove, ChyronHego, Clearleap, Dolby Laboratories, EVS and Verimatrix. Media partners for the event include Advanced Television, and NewBay Media Europe | Intent Media.

About the 4K 4Charity Fun Run

The 4K 4Charity Fun Run Series commemorates major Ultra HD achievements by the global media and entertainment industry and the technology vendors who support it. Open to registered attendees at select industry tradeshows, the 4km (2.49-mile) run promotes wellness, networking and charitable giving in a fun, casual environment. To date, this event has raised more than $60,000 for global charities, including OXFAM International and Heifer International as well as local charities, such as The Shade Tree.

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