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RR Media, a provider of global digital media services to the broadcast and media industries, has announced a partnership with community marketing platform, joiz, to offer next-generation user engagement and loyalty club tools for broadcasters, content owners and rights holders. The joint offering sees all of RR Media’s content management, channel playout and smart global distribution network capabilities seamlessly integrated with joiz’s platform.
The joint solution provides new methods of enhancing user experiences and turning passive viewers into engaged consumers on any screen. Through smart data mining, eCommerce integrations, sponsorships, content partnerships and targeted advertising, the solution creates new, untapped content monetising opportunities.
Elad Manishviz, CMO of RR Media, said, “This innovative solution from RR Media and joiz provides a wide range of broadcasters and content owners, including sports, religious, entertainment, lifestyle, children’s and shopping channels, the opportunity to engage audiences on any device, extend global reach, create loyal followers and generate untapped revenues.”