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LG to double global OLED TV offerings

LG Electronics will unveil four new OLED TVs next week at IFA 2015 in Berlin. Among these will be 65- and 55-inch 4K high dynamic range (HDR) OLED TV sets (models 65/55EF9500 and 55EG9200) and a curved OLED TV (model 55EG9100). The EF9500 units feature the industry’s first flat 4K resolution OLED displays while the 55EG9200 and 55EG9100 measure an incredibly slim 4.8mm. With an expanded 2015 OLED TV lineup ― which includes nine models offering a diverse range of resolutions and frame types ― LG is keen to demonstrate its commitment to making OLED’s unparalleled viewing experience available to more consumers.

LG’s OLED display technology ensures that images are displayed in perfect black as well as perfect colors. This is what makes OLED technology an ideal match for HDR content because only OLED panels can deliver the absolute black which makes the bright colors of HDR look even more impressive. OLED TVs are able to render the required HDR light range at lower peak brightness, resulting in an exceptional and more comfortable viewing experience. What’s more, LG’s HDR-capable OLED TVs allow consumers to view HDR content from both streaming content partners as well as external sources.

All of LG’s 4K OLED TVs feature webOS 2.0, the latest iteration of LG’s proprietary smart TV platform.

“Anyone who sees our newest TVs at this year’s IFA will walk away without a shred of doubt that HDR and OLED complement each other perfectly,” said Lee In-kyu, senior vice president and head of the TV and monitor division at the LG Home Entertainment Company. “Our expanded 4K OLED TV lineup will demonstrate to consumers that OLED is here to stay and that LG is committed to leading the next generation TV market.”

LG’s new 4K OLED TVs will be available starting at the end of August in Germany, Korea, the US and UK with the rollout to continue over the next several months in select markets.

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