Large screen sizes are gaining favor as the Tablet transforms into a productivity device, with shipments growing 185 per cent year-on-year in 2015. According to a Strategy Analytics’ Tablet & Touchscreen Strategies report, Apple’s iPad Pro will join a market that is primed for growth, thanks to the success of Microsoft’s Surface Pro 3 and larger 2-in-1 Detachable Tablets from traditional PC vendors like Lenovo, Acer, and Asus.
Report highlights include:
– By 2019, shipments of Tablets with screen sizes 11” or greater will nearly double to 19.3 million units, grabbing a 7 per cent share of the marke; a combination of enterprise adoption of large screen-sized Tablets (for PC replacement and workflow transformation) and consumer adoption of 2-in-1 Tablets will contribute to this strong growth
– Once the market leading screen size segment, shipments of 7”-7.9” Tablets will shrink 15 percentage points to occupy 30 per cent of the market in 2019 as Phablet cannibalization takes its toll, and the 8”-8.9” segment grows to 31 per cent of shipments
– While 2-in-1 Tablets and premium large-screen Slate Tablets will drive growth for users seeking content creation devices, mobile content consumption and TV second-screening will remain an essential part of the market with a global installed base of 995 million Tablets in 2019, up 32 per cent from 2015
Tablet & Touchscreen Strategies Service Director Peter King said, “A dramatic shift is underway among Tablet screen sizes to accommodate more use cases for the Tablet. The success of Microsoft’s Surface Pro 3—and now the lower-cost Surface 3—has opened the market for traditional PC vendors to sell larger screen-sized Windows Tablets to compete for PC replacement dollars. Additionally, 2-in-1 Tablets have gained market share as costs have come down, placing 10” and 11” Windows Tablets in the mid and low price tiers for mass market consumption.”