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Apple may well follow Netflix and Prime as producer of original video programming, according to US reports.
The company is said to gave held meetings with Hollywood executives in recent weeks to gauge their interest in helping make original movies and TV shows, enabling them to take on the likes of Netflix and Amazon Prime.
The Apple unit reportedly handling the discussions reports to Eddy Cue, Apple’s head of Internet software and services.
Apple is set to unveil its new Apple TV box next week.