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Satellite communication services provider MEASAT Satellite Systems and New York-based fashion, entertainment and lifestyle television network Fashion One Television have launched what they say is the first English language Ultra HD channel in the world, Fashion One 4K, on the MEASAT-3a satellite.
Distributed free-to-air through the MEASAT-3a satellite at the 91.5 degrees East video orbital slot, the channel will reach over 130 million viewers across Asia Pacific, Middle East, Australia and East Africa.
Fashion One has been upgrading its production format from HD to Ultra HD since 2014 and now owns an extensive library of Ultra HD content with 100 per cent content rights. Fashion One 4K currently carries the latest fashion and entertainment content such as new seasons of the active lifestyle series Model Yoga, the global culinary adventures of Fashion On A Plate, and the sustainable fashion docu-series Eco Fashion.
“We are tremendously excited to launch Fashion One 4K, the world’s first global Ultra HD channel dedicated to fashion and entertainment. We have invested heavily in producing Ultra HD content over the last two years, and I’m delighted that we are finally able to share the channel with our viewers,” said Fashion One Television’s Chief Operations Officer, Gleb Livshits. “Together with MEASAT, our long-time partner, we are committed to leading the industry and providing our audiences with the highest quality content.”
“Fashion One is a global lifestyle and entertainment TV network, supporting a large and rapidly expanding customer base,” said Paul Brown-Kenyon, Chief Executive Officer, MEASAT. “MEASAT is delighted to partner with Fashion One again in supporting Fashion One 4K’s launch. This collaboration continues MEASAT’s track record of working with partners to pioneer the distribution of next generation video content in Asia.”
“Our flexible solutions and collaborative approach led Fashion One to select MEASAT for the launch of Fashion One 4K. We look forward to working with more channels and content providers to help jump start this exciting new video segment,” Paul added.
Fashion One 4K was launched concurrently on SES Satellite, reaching over 67 million households across North America at 103 degrees West (SES-3) and over 23 million households across South America at 47.5 degrees West (NSS-806). In Europe, the channel is broadcast under the brand Fashion 4K, reaching over 116 million households at 19.2 degrees East.
“Since 2013, SES has been at the forefront of developing the broadcasting part of the Ultra HD ecosystem and was the first to broadcast a live football match and a live concert in the new HEVC compression standard,” said Ferdinand Kayser, Chief Commercial Officer at SES. “Now, Ultra HD is a reality for millions of viewers worldwide, with the first global broadcast channel launching on SES satellites. There is no better way to broadcast Ultra HD than over satellite and we are delighted that Fashion One is also relying on our expertise for the playout, encoding and uplinking of their Ultra HD channel.”