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US premium streaming service Hulu is to offer a commercial-free option to subscribers. Viewers now have the choice to watch Hulu commercial free for $11.99 (€10.68) per month or with limited commercials for $7.99 per month. Current Hulu subscribers will maintain their existing subscription, but will have the choice to switch to the commercial-free option at any time for an additional $4 per month. For viewers who choose to watch content with limited commercials, Hulu will continue to show fewer commercials than scheduled television.
“At Hulu, we pride ourselves on listening to our customers and giving them the best possible experience,” said Mike Hopkins, CEO, Hulu. “Many of our customers have asked us for a commercial free option, and so today we are excited to introduce just that. Providing more choice for consumers is fundamental to the Hulu experience, in addition to an array of choices in content and devices, our customers can now choose to watch with or without commercials.”
Over the last year Hulu has aggressively expanded its content lineup. Most recently, Hulu announced a landmark, multi-year agreement with EPIX that will bring premium and hit films from Lionsgate, MGM and Paramount to Hulu for the first time. Hulu also signed groundbreaking licensing deals with networks including AMC, FX and Turner, and acquired the exclusive subscription streaming rights to full libraries of hit broadcast and cable shows including Seinfeld, Empire, Fargo, South Park, CSI, Brooklyn Nine-Nine, Nashville, Deadliest Catch, The Last Ship and more. Earlier this year, Hulu also became the only subscription video on-demand service to offer the SHOWTIME premium service as an add-on directly to subscribers for an additional $8.99 per month. In addition, Hulu has made a strong investment in its original programming and has greenlit a slate of originals.
For viewers who choose the limited commercials viewing option, Hulu says it remains dedicated to providing a seamless and relevant ad experience by connecting viewers with the right advertisers. Most recently, Hulu announced strong investment in advertising technology with its programmatic offering to deliver the right ad to the right user at the right time.