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LG and partners demo HDR content

LG Electronics (LG) will demonstrate High Dynamic Range (HDR)-enabled TV and broadcasting technologies in cooperation with a host of high-profile broadcasters and content providers at the IFA consumer electronics show in Berlin. The highlight will be a demonstration of BBC Research & Development’s HDR content transmitted to LG 4K OLED TVs. According to LG, the collaborations are key to advancing HDR technology for consumers.

LG will hold the world’s first demonstration of HDR Hybrid broadcast broadband TV 2.0 (HbbTV 2.0) content on LG 4K OLED TVs. The BBC HDR content will be streamed by the EBU (European Broadcasting Union) which will employ an adaptive bitrate streaming technology, MPEG-DASH, also known as Dynamic Adaptive Streaming over HTTP. This technology enables HDR content streaming over the Internet to be delivered from conventional HTTP web servers. LG and its partners will also demonstrate the transmission of satellite HDR content, utilising SES ASTRA’s established satellite systems.

Visitors to LG’s booth will be able to experience HDR content delivered via Broadcom’s set-top box, which delivers HDR content via HDMI. Audiences will be able to see and compare the visual impact of HDR content against current industry standard content.

“We’re using this opportunity at the largest consumer electronics event in Europe to promote awareness of HDR technology, which is ideally suited for OLED TVs,” said Lee In-kyu, senior vice president and head of the TV and monitor division at LG’s Home Entertainment Company. “As a founding member of the UHD Alliance, LG sees partnering with leading media companies as a priority to advance our position in the HDR market and to bring great content to our customers.”

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