Telestream, a provider of video transcoding and workflow automation solutions, has formed a strategic partnership with BlackArrow intended to simplify the process for pay-TV providers and broadcasters in Europe and other international markets to monetise VoD programming. The two companies are streamlining the technical and operational challenges of preparing VoD assets for Dynamic Ad Insertion (DAI).
BlackArrow, a global provider of TV advertising and data solutions, enables pay TV providers and their broadcast partners to monetise content delivered to any screen and at any time. Recently, UK-based Virgin Media partnered with BlackArrow to expand their dynamic ad insertion capabilities and to enable broadcasters to capitalize on the growing popularity of on-demand and multi-screen TV. The company’s first commercial deployment was in 2009, and its customers also include leading operators Time Warner Cable, Comcast, Charter Communications, Bright House Networks, Liberty Global and Virgin Media.
“There is an increasing interest from pay TV providers and broadcasters in Europe to monetise time-shifted and multiscreen content,” said Chris Hock, Senior Vice President, Business Development and Strategic Partnerships at BlackArrow. “By connecting the BlackArrow and Telestream solutions, we are able to significantly streamline the operational processes for broadcasters to prepare VoD content and dynamically insert ads in it as it plays back on a pay TV provider’s service.”