Ericsson has been selected to deliver a managed OTT live and on-demand TV platform for SBS/Sanoma, one of the leading media organisations in the Netherlands.

The multi-year deal will see Ericsson providing a complete end-to-end online video service, including content management and preparation, digital rights management and advertising insertion for multiple devices and platforms.

The next-generation TV service will roll out in the Netherlands in October 2015 and will be available via the web, mobile apps, smart TVs and game consoles. From launch, audiences will be able to watch a broad range of SBS/Sanoma content – including sports, drama series, news and entertainment – anytime and anywhere, via a single entertainment hub.

David Vink, Chief Digital Officer of SBS Broadcasting Netherlands and the strategic business owner of the SBS/Sanoma video projects in the Netherlands, says: “The way our audiences watch content is changing dramatically and we want to ensure we remain ahead of the game and deliver our content in the most relevant and innovative ways. We want to be pioneers, by adapting existing technologies and adopting new ones, to deliver new business models quickly.”

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