Rovi has made significant enhancements to its entertainment discovery portfolio for India. Rovi has expanded its metadata coverage to the top OTT and Indian pay-TV providers, including more than 20 of the most popular multi-system operators (MSOs) and DTH providers.

New features include regionalized metadata, such as program descriptions and celebrity profiles, written by editors who are located in the rapidly growing Rovi office in India. With Rovi Video, customers in India are able to incorporate new features that highlight regionally relevant actors and actresses with in-depth facts for hundreds of domestic and international celebrities. Additionally rich images are available for the majority of movies, TV shows, and celebrities profiled.

“India presents a tremendous market opportunity as service providers look to enhance user experiences across multiple screens,” said Kathy Weidman, senior vice president and general manager for metadata at Rovi. “Rovi metadata is the foundation for entertainment discovery that connects viewers to their favorite content. By offering a single database with extensive information spanning multiple languages, Rovi’s metadata solutions are all the more compelling for companies shipping in multiple markets and for consumers who want an enhanced, personalised entertainment experience across all devices.”

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