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Audiences ok with ads if content is free

The way audiences watch television is changing. With new types of video services competing for viewers’ time, traditional players must respond to survive. But what kind of new viewing habits are evolving, and how will the current wave of innovation permanently alter the way consumers watch broadcast content? In August 2015, Brightcove commissioned research firm Vanson Bourne to ask 4,000 viewers across the UK, France and Germany about their video consumption habits, preferences and tolerance for advertising.

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