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AOL has announced an expansion of the company’s ONE by AOL open automation platform with ONE by AOL: Creative, enabling creative and media agencies, advertisers and publishers to create, optimise, execute and apply deep attribution to premium, dynamically targeted ad experiences across all formats, screens, and media types.
“AOL is on a mission to greatly simplify the chaos prevalent in digital advertising. Creative development, one of the most capital-intensive parts of the advertising process, is certainly no exception,” said Bob Lord, President, AOL. “With ONE by AOL: Creative, AOL is not replacing the human touch of the creative process with robots; we are empowering all constituents with data and automation to help inform intelligent, human-driven design and creative that meaningfully elevates business results.”