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Sony boosts HDR support for UHD TVs

Sony Electronics is bringing High Dynamic Range (HDR) support to more of its 4K Ultra HD televisions. In addition to the previously announced X930C and X940C models, Sony is also adding HDR compatibility to the X850C, X900C and X910C models via a network update, available soon. With this update users will be able to experience vivid HDR content available through Amazon Video— the first video service to offer titles in the premium visual experience.

“Sony is pleased to be expanding HDR compatibility for our 4K Ultra HD televisions. Sony has always been a leader in HDR, from our HDR-enabled professional cameras, to Sony Pictures produced and edited HDR content, to our expanded line of HDR compatible TVs, only Sony can bring you the full HDR viewing experience from the lens to the living room,” said Mike Fasulo, President of Sony Electronics. “You could say that HDR is in our DNA.”

Starting this autumn and for a limited time, customers who purchase a compatible Sony 4K Ultra HD TV will receive up to $100 of HDR content including blockbuster movies The Amazing Spider Man 2, Men in Black 3, After Earth, and Fury, from Sony Pictures Home Entertainment (SPHE) through the Amazon Video app.

“We are proud to be on the forefront of next generation technology bringing the first feature films available to stream in 4K with HDR to Sony televisions,” said Man Jit Singh, President, Sony Pictures Home Entertainment.

In addition to select blockbuster movies from SPHE, Amazon Prime members will be able to access the first season of Amazon Original Series Transparent and Mozart in the Jungle and the pilot episode of the upcoming comedy Red Oaks in HDR on compatible Sony TVs, at no additional charge to their membership.

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