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Starz Play Arabia selects MuleSoft for SVoD

Starz Play Arabia, a new SVoD business, is using MuleSoft’s Anypoint Platform to power its cloud-based service. Anypoint Platform serves as the foundation on which Starz Play Arabia built its offering entirely in the cloud, connecting together the company’s commerce system, content infrastructure, and customer operations applications and systems.

Starz Play Arabia provides a video entertainment subscription platform that delivers on-demand TV series, top quality movies and a large range of children’s programming. The company aims to reinvent, redefine and reshape the experience for viewers. This year Starz Play Arabia launched in 17 countries in the Middle East.

“We needed a technology platform that was easy to use and could eliminate all friction in customer acquisition. MuleSoft was the strategic choice for us because it offered a complete cloud platform that could help scale our business as we expanded globally,” said Saleem Bhatti, CIO, Starz Play Arabia. “MuleSoft helped cut Starz Play Arabia’s time to deployment in half. Anypoint Platform gave us the agility and we were able to launch a new business into 17 countries at incredible speed.”

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