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In a deal that enables it to expand its digital distribution capabilities, Vubiquity, a global provider of premium content services, is to acquire Digital End-To-End (DETE), a managed content technology service, from Warner Bros. Technical Operations.
Vubiquity will acquire DETE to service all of its clients, made up of the world’s leading video content and service providers – including Warner Bros. – with best-in-class content management. Vubiquity plans to build upon DETE’s current capabilities by combining the technology with its Any VU Cloud service to house an unlimited number of digital content titles more efficiently for faster, secure delivery to its over 500 current content distributors. Vubiquity’s cloud-based service will also enhance flexible content management through expedited language translation and assembly for multiple format versions at a lower cost.
“Pairing DETE with Vubiquity’s AnyVU cloud-based service will save us and our clients significant time, effort and resources while providing expanded and improved digital distribution,” said Brendan Sullivan, EVP of Technology for Vubiquity. “We are eager to incorporate the DETE technology into our current, cloud-based business with the ultimate goal of servicing our clients from beginning to end with speed, flexibility and security to generate quality results.”
“DETE was the first technology to transform the way content is managed and delivered,” said Vicky Colf, Executive Vice President & General Manager, Warner Bros. Technology Solutions and Warner Bros. Technical Operations. “Vubiquity has established itself as the leader in digital content management services and delivery, and we look forward to our continued work together bringing high-quality digital content to consumers, everywhere they want to view content now and into the future.”