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Sandvine: Netflix making international gains

Sandvine has released its latest Global Internet Phenomena Report focusing on Asia-Pacific and Europe. The report is based on data from a selection of Sandvine’s 250-plus communications service provider (CSP) customers.

Highlights include:

  • Netflix is making gains in the new European markets they entered late last year, with the service now accounting for almost 10 per cent of peak downstream traffic in Austria and France

  • Apple Music, bolstered by a three month free trial, has surpassed Spotify as the leading music streaming service on mobile networks in Australia and New Zealand

  • YouTube is the top mobile application in both Europe and Asia-Pacific, making it the global leader in mobile traffic

  • Online gaming continues to drive traffic on fixed networks with Twitch and Steam now top-10 applications for the first time in Europe and Asia-Pacific respectively

  • A prediction that Filesharing traffic share has peaked in Asia-Pacific and will begin to see significant declines as more over-the-top (OTT) video services expand to the region

  • On a European airline, the three most popular applications by bandwidth are Facebook, general Web Browsing, and Apple’s iMessage

“The impact that Netflix’s and Apple’s expansion has had on networks in Europe and Asia should attract the attention of operators around the globe,” said Dave Caputo, CEO, Sandvine. “With Netflix announcing their intention to expand to over 200 countries by the end of 2016 and Apple’s Music service gaining popularity, every operator will have to think about how to deal with the increased demand these services will place on their network, and the types of service plans that would best suit subscribers’ needs.”

For 2015, Sandvine has changed the structure of the Global Internet Phenomena Reports in order to provide more granular detail on Internet usage around the world. Sandvine will issue three publications of the report, each focusing on distinct regions, allowing for a deeper exploration of the unique traits of markets across the globe. The third report scheduled to be issued later this fall will examine North America, Africa, and the Middle East.

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