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The popularity of OTT SVoD has influenced the increase of connected media devices in consumers’ homes. In turn, connected media devices continue to change consumers’ TV/video viewing behaviour by bringing a variety of sources of media and entertainment to the larger screen. From family TV night via broadcastTV, to binge watching and content stacking via OTT SVoD services on a consumer’s individual time, content consumption is in the control of the consumer.
A new report from the Connected Home UX (CHX) group
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